If your business has survived this far without reputation management you are lucky – many have not. In fact, in the past the main threat was angry customer but today, your completion has also thrown in the hat. Many businesses have lost customers because their competition started a negative campaign about them. Just a single bad anonymous review can go a long way in destroying you. The only way that you can safeguard yourself is to invest in reputation management services.
These are companies that are tasked with maintaining businesses reputation online. Their job is to make sure that if there is any negative publicity you can get ahead of it. They look for negative reviews and remove them from the net. By doing this they help you maintain a positive image of your business.
That is not all they do. A reputation management company will take an active role in building a positive reputation. They will look for some of your favorite customers and get positive reviews of your business. These reviews are detailed so that existing and potential customers can get a fair idea of your products or services and also how the business interacts with its clients. This is especially important if you have had recent bad press. It will help users to see that although there are one or two dissatisfied customers there are many other happy ones.
What kind of reputation management company are you looking for? The first thing you should ask for is references – you want to talk to a few existing clients and find out whether they had problems in the past and how they were handled. You should look online to see whether there is any negative publicity for these businesses and also how much positive press there is.
Find out what exactly is included in their package – what areas of the net do they cover? There are some that only work on social media websites but this is no good because you can just as easily get bad reviews on review sites. Ideally, they should be prepared to look all over the net. In addition to that you should find out how many times a month the scour the net on your behalf – the more the better. Finally, never hire before you do cost comparison – a company may be charging more than average market rates simply because they are used to dealing with bigger businesses.